Well... there really isn't one color.
If someone says 'Golden Retriever', then most people think of a Golden colored dog. The Basset Hound actually comes in many different colors.
Some are mostly white with a few tan spots, others are mostly black with some white markings, and many have colors similar to my tri-colored Basset Hound, Hunter, pictured on this page.
According to the American Kennel Club Breed Standard, which describes the desired physical makeup and temperament of the Basset Hound, a Basset Hound's coat is either tri-colored or bi-colored. Any recognized hound color is acceptable and the distribution of color and markings is of no importance.
The Basset Hound's eyes are usually dark brown. But, in Basset's with a lighter colored coat, the eyes may be a lighter shade of brown.
The tri-colored Basset Hound's coat usually is a combination of the colors black and white as well as either tan, brown, or red.
There are also rare cases of Bassets that are blue, tan, and white. The blue is actually a shade of grey.
The AKC Standard defines the following color combinations for the bi-colored Basset Hound:
As you can see, Basset Hounds come in many different colors and color combinations.
So if someone says 'Basset Hound', what comes to mind? Well... I'm not thinking color, I'm thinking short legs and long, floppy, velvety ears!